A great brand is a one way ticket to a successful business – if you have a recognizable logo and people know what your business is about and what your mission statement is then this will greatly help them to get behind your products and services and turn your company into a real movement. Some companies have of course managed this with great aplomb to the degree where their logos are globally recognized and their brands are household names. We can learn a lot from these company, so following are the top 10 best brands – in terms of both their clever marketing and their fame.
10 Aston Martin
Aston Martin is the first entry on this list of the top 10 best brands first of all because it is so recognised and secondly because of the way it’s managed to manoeuvre itself to become the unquestioned cream of the crop. Undoubtedly of course it has a certain secret agent to thank for its success…
9 MacDonald’s
MacDonalds is one of the top 10 best brands in terms of it’s recognizability, but also in terms of it’s impressive fall and rise. When MacDonald’s came under criticism for promoting obesity, it re-branded itself with new colors and a new image and by selling healthier options too.
8 Nintendo
Nintendo starting life selling trading cards but their move to video games saw them become one of the top 10 best brands. Some of their huge successes include the Gameboy series, Pokémon, Super Nintendo and the recent Wii. Constantly innovating and with a great mascot they are one of the top ten best brands for sure.
7 Disney
Disney too is one of the top ten best brands and also feature a very recognizable mascot. They have practically taken over the entertainment industry and recent successes include the acquisition of Marvel and the birth of Pixar. Through Disney Land they have also constructed a huge monument to capitalism.
6 Google
Google is a more recent one of the top 10 brands – but they are also a brand we use on a daily basis and that has global acknowledgment. They are more than a search engine too and own the impressive Google Maps, the highly functional Google Mail, the game-changing Google Adsense and the Android operating system among several other innovations.
5 Microsoft
One of the first tech giants and undoubtedly one of the top 10 brands. So successful that they were accused of market monopoly and had to tone down some of their more aggressive sales techniques. Still their software is found on a large proportion of home and office computer systems.
4 Nike
Of the many sporting brands (Adidas, Rebok, Lonsdale…), Nike has perhaps the most recognizable logo of all which is brilliantly simple and iconic as a result.
3 Apple
Apple has come from relative obscurity to become rapidly one of the top 10 brands in the world. Their logo is excellently simple, as is their easily identifiable design (white, round edged), and their true master-stroke -the white headphones.
2 Coca-Cola
Coca-Cola has to be one of the top 10 brands of all time if not because they are literally a global phenomenon then certainly for designing the outfit of Santa Clause himself. Every time you see a Santa dressed up in a mall he’s sporting the Coca-Cola colors. Now that’s good branding.
1 Virgin
Virgin have to be one of the top 10 brands of all time if not one of the most successful businesses. Using a unique business model that ties it’s products together by delivery and packaging rather than by industry, it also feature a recognizable logo, provocative name and some of the best advertising around.
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Wasn’t exepecting to see aston martin in top 10 best brands. Sure, it depends on what is this top based on. But people are more aware of BMW or Mercedes, for instance. They are more popular. On the other hand, top 10 best brands looks just about right.
My thoughts exactly. This top 10 best brands is in accord with my taste. Virgin deserves that 1st place.
However, not sure about Aston Martin either. But meh, the 10th position on top 10 best brands is not that important.
This is a great top ten list for sure. I agree that with the author that Aston Martin should be on it. What a great car! While I prefer Pepsi over coke, I think that Coke is deserving of a spot. And yes Nike is a great shoe brand so I was glad to have them on the list.
I would have never guessed that Virgin would be number one. It is a good list though. I would have thought that Disney would have been number one or closer to it anyway. At least in my book it is.
Hmm, where is adidas? It should be part of top 10 best brands. I own so many adidas producs. The population is highly aware of the brand, so… in my opinion, it should have been in top 10 best brands.
I think that Adidas was popular or should I say more popular a few years back. I was big into it then. Not so much anymore. I would much rather have Nike over Adidas.
McDonalds is the best ever. I think it should have been number one for sure. I mean look at how many they have served. And they have them world wide so everyone knows what McDonalds is. I love them and can not resist a big mac.
Top 10 best brands is something a richman would be interested in. He would be interested in buying items from top 10 best brands. And unfortunately, it’s not about their quality. He usually buys them only for his public image. It’s sad.
In my opinion, it depends on every culture and country. For instance, in a poor country, I’m sure a top 10 best brands would look different. It’s all about the society. The people are the ones who matter.
So on a large scale, this top 10 best brands might be accurate.
I wonder why would anyone eat McDonald’s products. I ate 2 days ago and that burger was so gross. And I was a regular buyer. I had been eating Mc’D for 1 year until some months ago. I got sick. It was definitely because of that food. So if it was me who made top 10 best brands, I wouldn’t have used that brand.
McDonalds is one of the best ever. Look how many it has sold. The sign changes all the time so I am not even sure how many they have served total. McDonalds has some great food and if you order off the value menu it is not that bad priced.
Disney is a great brand. I am not really a big fan of wearing it but I know that several people do. I feel that it is cute on kids only. But other things to market are great. Like pens and pencils, book bag, games.
My favorite supercar manufacturer is aston martin. I am glad it is part of top 10 best brands. I also own an Apple. And I drink a lot of Cola. What’s not to like about top 10 best brands? 😀